Is The Nigerian Hospitality Industry Attractive?

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The hospitality industry can be categorized under the service industry and refers to the provision of lodging services, restaurants, event planning, theme parks, transpor-tation, cruise line, and additional fields within the tourism industry. The world over, hospitality industry has provided high yields in returns to investors, being an important part of development and economic emergence and attractiveness.

As the world continues on its recovery path, the Nigerian Market has seen an influx of international brands, as well as expansion and additions of more rooms in the al-ready established hotels. As expected, security is a major determining factor for these often experienced investors, therefore, the favourite destinations are Lagos, Port Har-court, Abuja, Calabar and Enugu.

Indeed, Nigeria’s macroeconomic expectations bodes well with a continued ex-pansion in this sector over the immediate to medium term. According to a report by W Hospitality group, Nigeria has 7,500 rooms under contract for 2013 only and has been experiencing a visible growth trend over the last three years.

We hereby present an analysis of the Nigerian hospitality industry’s attractiveness based on Porter’s five forces for discerning investors.

A. THREAT OF NEW ENTRANTS

An industry is attractive if there are entry barriers that reduce the rate at which new entrants can spring up. We believe that entry barrier is high for the hospitality industry, as it is capital intensive and has become more technology driven than was previously required in the industry. Hence, this factor has increased the attractiveness of the Nigerian Hospitality Industry. 

B. COMPETITORS’ RIVALRY

A high level of rivalry within an industry has led to ‘price war’ among the current players. This has in turn increase the cost of doing business and put downward pressure on margins and profitability. Though the hospitality industry has a large number of competitors with very low customer loyalty and low switching costs, these issues do not decrease the attractiveness of the industry. We believe rivalry can be effectively managed through quality differentiation, innovative technology, style and exquisite service delivery. 

C. SUPPLIERS’ POWER

When an industry’s suppliers have bargaining power, they dictate price which will in turn reduce margins of the industry players. The suppliers to the hospitality industry are numerous and can easily be replaced, hence are unable to exert any significant power on the industry players. This makes the industry very attractive for prospective investors. 

D. BUYERS’ POWER

In the hospitality industry, customers are afforded a variety of options based on costs, quality of service, product categories, and special offers. Indeed, the customers’ power is high, which ordinarily should make the industry less attractive however, due to the seasonality of the hospitality business, customer can only meaningfully take advantage during off-peak period. However, in peak seasons like December, when the demand for hospitality industry services is high, the customers’ power is low, giving the firm an opportunity to set prices and increase profits, recovering most of the off-peak short falls.

Overall, we consider the buyer’s power on the industry to be average. 

OVERALL SUMMARY:

Based on our analysis of the industry, we consider the industry to be an extremely attractive one for prospective investors. The only known alternative for the industry under review is squatting with relatives, which has proven to be more expensive qualitatively. Therefore, the industry scored seven (7) out of ten (10) on our in-house industry attractiveness grid. Abuja, Calabar and Lagos remain the most viable places for establishing a hospitality related business.

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Hospitality Job IN Abuja

Send your CV’s and a one page relevant cover letter to: abuja5starhotel@gmail.com for the positions of:

1) General Manager
2) Food and Beverage Manager
3) Financial Controller
4) Human Resource Manager
5) Executive Housekeeper
6) Chief Engineer
7) Sales/Marketing Manager
8) Executive Chef
9) Front Office Manager
10) Internal Auditor

-The minimum years of relevant working experience is 5years for each role.

-You also need a minimum of a 1st degree.

-You must be mature and level headed

-Have resource management skills

-Must be willing to take up new challenges facing the industry

Prostitution and the Hospitality Industry

The Unique Relationship Between Hotels and Prostitutes/Ladies of The Night/Call Girls/Escorts: A case study of the Hilton, Abuja.

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‘They say prostitution is the oldest trade, well if that is true then the hotel business must be its greatest asset“ J

Quietly sitting in the Capital Bar at the Hilton hotel in Abuja, like many bars on a weekend in the city you notice a wide variety of girls. For the unassuming you probably will think these girls are just independent seeking fun-loving girls that like to come into bars on their own or in mini-groups. WRONG! As we mostly ended up observing, they are ‘ladies of the night’. They mill about, walk up to your table, signal you from afar, a bit of a dance here some there- they try to get your attention and measure your responses. If you are game BANG! They walk you to your room and probably assist you with your bad back as soon as the doors are closed ;). So as usual our concerns were with the staff – we ask them how this is being allowed to happen and nothing is being done about it. They mostly have no response, some point to the fact that expatriates seem to patronize them a lot, the rest of the staff seem to insist that hotel policy forbids prostitution and action will be taken.

Obviously nothing happened or will happen. You then begin to wonder if as a wise man once said “silence is tacit approval of an action”, are the hotels deliberately opening their doors to prostitutes, is this some sort of business strategy? Working in a bigger hotel chain in England I can definitely say that the hotel industry frowns on prostitution. The hotel policies are usually very strict when it comes to staff soliciting prostitutes for guests but there is never much hotel management can do when guests bring in prostitutes to the bar or take them up to their rooms.

Before I quit my hotel job, we had a guest stay with us every week and he always made sure he brought back two hot looking females to warm his bed. The relationship is established; men leave their wives in other cities and come over to new ones for ‘business’. At the close of ‘business’ however a couple of them bring in these ladies to keep them company, but rarely do you see them milling about in the hotels bars soliciting clients tactfully within the hotel premises.

At the Hilton, Abuja and honestly many other properties in the city, prostitutes hang out in the hotels bars and there isn’t much hotel management can do. Or is there? Can they do more to chase out ladies that they ‘suspect’ are prostitutes? Well you won’t want to be the manager who approves accidentally kicking out the GM’s daughter just because she dressed like a hooker and you mistook her as one.

There has to be a way some hotels do it, it is not in my place as usual to proffer solutions- it’s perhaps in my place to just type out what my brain is struggling to relate to my hands 🙂

I leave you with a quote from an expatriate resident at the Hilton hotel – “so many girls working to make a living off the expatriates at the hotel, its disgraceful. I will never bring my children here” LOL!

NIGERIA_STORIES OF ORDINARY SLAVERY

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Vacancy! Vacancy! Vacancy at CITILODGE, Lagos

 

Responsibilities:

  • Oversee and participate in the preparation and cooking and serving of main meals
  • Determine quantities to be cooked and size of portions to be served, taking into account
  • Check quantity and quality of stock received and notify suppliers of deficiencies.
  • Cook the exact number of items ordered by each customer, working on several different orders simultaneously

– See more at: http://www.jobberman.com/job/250154/chef-cook-in-lagos/?utm_source=jb-spec-alert&utm_medium=email&utm_campaign=job-alerts#sthash.cPPBJa2g.dpuf

CITILODGE Requires the services of a Cook|Chef

Qualifications and Requirements:     

Minimum of OND in a relevat discipline    

2-5 years cognate experience in the hospitality industry    

Good communication and interpersonal skills    

Must be responsible and very dedicated to work 

Ability to multi-task effectively.

 

RESPONSIBILITIES>

Oversee and participate in the cooking and serving of main meals

Check quantity and quality of stock and order in stock when needed

Maintain hotel standards on quality of food

 

To apply, send your CV and Cover letter to 1873a@jbng.me

OR copy the link below to your browser

http://www.jobberman.com/job/250154/chef-cook-in-lagos/?utm_source=jb-spec-alert&utm_medium=email&utm_campaign=job-alerts

 

 

Responsibilities:

  • Oversee and participate in the preparation and cooking and serving of main meals
  • Determine quantities to be cooked and size of portions to be served, taking into account
  • Check quantity and quality of stock received and notify suppliers of deficiencies.
  • Cook the exact number of items ordered by each customer, working on several different orders simultaneously

– See more at: http://www.jobberman.com/job/250154/chef-cook-in-lagos/?utm_source=jb-spec-alert&utm_medium=email&utm_campaign=job-alerts#sthash.cPPBJa2g.dpuf

ndustry

Specialization

Company Name

CITILODGE HOTEL

Company Activities

Started using Jobberman.com 2 weeks ago
Announced 6 vacancies in the last 2 months

Minimum Qualification

Required Experience

Available Slots

1

Application Deadline

2 months from now

A leading hospitality company located in Lagos requires the services of a qualified individual to fill this role.
 

Responsibilities:

  • Oversee and participate in the preparation and cooking and serving of main meals
  • Determine quantities to be cooked and size of portions to be served, taking into account
  • Check quantity and quality of stock received and notify suppliers of deficiencies.
  • Cook the exact number of items ordered by each customer, working on several different orders simultaneously.

 

Qualifications and Requirements:

  • Minimum of OND in a relevat discipline
  • 2-5 years cognate experience in the hospitality industry
  • Good communication and interpersonal skills
  • Must be responsible and very dedicated to work
  • Ability to multi-task effectively.

– See more at: http://www.jobberman.com/job/250154/chef-cook-in-lagos/?utm_source=jb-spec-alert&utm_medium=email&utm_campaign=job-alerts#sthash.cPPBJa2g.dpuf

ndustry

Specialization

Company Name

CITILODGE HOTEL

Company Activities

Started using Jobberman.com 2 weeks ago
Announced 6 vacancies in the last 2 months

Minimum Qualification

Required Experience

Available Slots

1

Application Deadline

2 months from now

A leading hospitality company located in Lagos requires the services of a qualified individual to fill this role.
 

Responsibilities:

  • Oversee and participate in the preparation and cooking and serving of main meals
  • Determine quantities to be cooked and size of portions to be served, taking into account
  • Check quantity and quality of stock received and notify suppliers of deficiencies.
  • Cook the exact number of items ordered by each customer, working on several different orders simultaneously.

 

Qualifications and Requirements:

  • Minimum of OND in a relevat discipline
  • 2-5 years cognate experience in the hospitality industry
  • Good communication and interpersonal skills
  • Must be responsible and very dedicated to work
  • Ability to multi-task effectively.

– See more at: http://www.jobberman.com/job/250154/chef-cook-in-lagos/?utm_source=jb-spec-alert&utm_medium=email&utm_campaign=job-alerts#sthash.cPPBJa2g.dpuf

ndustry

Specialization

Company Name

CITILODGE HOTEL

Company Activities

Started using Jobberman.com 2 weeks ago
Announced 6 vacancies in the last 2 months

Minimum Qualification

Required Experience

Available Slots

1

Application Deadline

2 months from now

A leading hospitality company located in Lagos requires the services of a qualified individual to fill this role.
 

Responsibilities:

  • Oversee and participate in the preparation and cooking and serving of main meals
  • Determine quantities to be cooked and size of portions to be served, taking into account
  • Check quantity and quality of stock received and notify suppliers of deficiencies.
  • Cook the exact number of items ordered by each customer, working on several different orders simultaneously.

 

Qualifications and Requirements:

  • Minimum of OND in a relevat discipline
  • 2-5 years cognate experience in the hospitality industry
  • Good communication and interpersonal skills
  • Must be responsible and very dedicated to work
  • Ability to multi-task effectively.

– See more at: http://www.jobberman.com/job/250154/chef-cook-in-lagos/?utm_source=jb-spec-alert&utm_medium=email&utm_campaign=job-alerts#sthash.cPPBJa2g.dpuf

ndustry

Specialization

Company Name

CITILODGE HOTEL

Company Activities

Started using Jobberman.com 2 weeks ago
Announced 6 vacancies in the last 2 months

Minimum Qualification

Required Experience

Available Slots

1

Application Deadline

2 months from now

A leading hospitality company located in Lagos requires the services of a qualified individual to fill this role.
 

Responsibilities:

  • Oversee and participate in the preparation and cooking and serving of main meals
  • Determine quantities to be cooked and size of portions to be served, taking into account
  • Check quantity and quality of stock received and notify suppliers of deficiencies.
  • Cook the exact number of items ordered by each customer, working on several different orders simultaneously.

 

Qualifications and Requirements:

  • Minimum of OND in a relevat discipline
  • 2-5 years cognate experience in the hospitality industry
  • Good communication and interpersonal skills
  • Must be responsible and very dedicated to work
  • Ability to multi-task effectively.

– See more at: http://www.jobberman.com/job/250154/chef-cook-in-lagos/?utm_source=jb-spec-alert&utm_medium=email&utm_campaign=job-alerts#sthash.cPPBJa2g.dpuf

Qualifications and Requirements:

  • Minimum of OND in a relevat discipline
  • 2-5 years cognate experience in the hospitality industry
  • Good communication and interpersonal skills
  • Must be responsible and very dedicated to work
  • Ability to multi-task effectively.

– See more at: http://www.jobberman.com/job/250154/chef-cook-in-lagos/?utm_source=jb-spec-alert&utm_medium=email&utm_campaign=job-alerts#sthash.cPPBJa2g.dpuf

 

The Review Effect

“Even amazing tasting food cannot beat a great customer service experience” – TF

Many restaurant lovers will agree with me on the above statement, still buzzing months after the experience. 🙂

After my amazing experience at the breathtaking Cape Town Fish Market, a restaurant on Oxford Street somewhere in London, I went about telling all friends who cared to listen about my wonderful experience, in essence I should be paid for free advertisement lol!  I also left positive reviews on every website I could find to encourage everyone to give it a try. And yes, I left what I consider a huge tip. 🙂

Staff members were amazing. I took a picture with our wonderful host and I am sure he makes enough in tips alone to live like a king in many countries. Lol!

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The ‘review effect’ works magic, so a platform where undecided hoteliers and restaurant lovers can be guided towards making a decision on where to stay or eat based on positive or negative reviews will do the hospitality industry in Nigeria a whole lot of good.

Totesphere.com will be live very soon, anticipate…